“News Deserts” is a community, either rural or urban, with limited access to the sort of credible and comprehensive news and information that feeds democracy at the grassroots level.
💙What is the News Deserts?
A news desert refers to a community that is no longer covered by daily newspapers. The term emerged in the United States after hundreds of daily and weekly newspapers were closed in the 2000s and the 2010s. According to a study in 2018 by the UNC School of Media and Journalism, more than 1,300 communities in the U.S. are considered news deserts. Other communities, while not technically a news desert, may be covered by a ghost newspaper, a publication that has become a shadow of its former self.
💙Data of News Desert in the US
❤ Online news sites, as well as some TV newsrooms and cable access channels, are working hard to keep local reporting alive, but these are taking root far more slowly than newspapers are dying. Hence the 1,300 communities that have lost all local coverage.
❤ About 20 percent of all metro and community newspapers in the United States — about 1,800 — have gone out of business or merged since 2004, when about 9,000 were being published.
💙For example:
Local newsrooms have disappeared across the country in the face of lowered subscription and advertising revenue, corporate consolidation, and the rise of the tech giants. In 2017, Google and Facebook took half of all advertising revenue worldwide. They're also expected to take 83 percent of every new dollar spent on advertising in the future. Facebook and Google's growing piece of the advertising pie has meant less money for news organizations of all stripes.
❤ In Facebook's own news desert research, it found that one in three Facebook users live in an area without a significant amount of local news coverage. Facebook made this determination by judging whether an area produced enough local news to participate in Facebook's local news dissemination program, "Today In."
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